Saturday, 28 January 2012

Hobbs NW3

Some London postcodes say a lot. Like WC1 (jazz hands pubs, bad noodles), E8 (too many flat whites, ludicrous hair) or N22 (motorised scooters stopping in front of buses to shout at the driver, resigned passengers). Hobbs must have been keeping a close eye on Whistles last year, because, although the nanbrand's young diffusiony range NW3 has been going for a while, it's only starting to look like a competitor now.


NW3's Hampstead: land of parks and poshos, buttoned-up shirts, trenches and lace-up shoes. The range balances heritage and quirk beautifully for the thirtysomething lady. I bought the '3' print shirt dress online last month and got sent a 10% voucher with my order. It was only a matter of time before I succumbed to the navy blue Wentworth trench too.
It's lush - incredibly flattering and both nerdy and cool, all at once. And you can't see, but the lining is printed with acorns and squirrels. I'm going to be wearing this for a long time, as soon as I've shortened the strangely long belt. I need to do this to prevent a repeat of today, when I actually managed to trip over my own coat in a trendier-than-thou cafe. Luckily, blushes and navy go pretty well together.

5 comments:

  1. Ah, I didn't know that NW3 was a Whistles diffusion line! Then again, I'm also not well versed enough in London postcodes to know the area it was associated with, either. I don't own any of it, but I've seen it on ASOS and think it is BEAUTIFUL. Often lands in my "favourites" folder.

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  2. Just realised it's actually a diffusion line of Hobbs, not Whistles. Dummy. ;)

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  3. Haha, no worries, I obviously wasn't clear enough! Wish Whistles would bring out a cheaper diffusion line - both Hobbs & Whistles are a little too pricey for me, really

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  4. I'm really liking their recent offerings - have my eye on the spotty silk shirt....and the trench is gorgeous.

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  5. I wonder if you could extend the postcodes theme to other areas in London, maybe even in the rest of the UK? That would make an interesting post! That coat is lovely!

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